Targeting Audiences

This is a two-page ad for Juicy Couture fragrance from InStyle magazine. Both sides of the ad claim “Do the Dont’s,” on one side the “Don’t” is “SPOIL YOURSELF” and the other is “ SHOW OFF.”

The intended audience for this ad is women age 18-35 and are into fashion. Juicy Couture is known for being an expensive line so they would be at a middle or higher income level to afford it.

The women targeted could be students to working professionals who enjoy going out, being social, love fashion, don’t mind spending money, and want to feel, smell, and look pretty.

Since the tagline in the ads claim “SPOIL YOURSELF” and “SHOW OFF” it might also target women who are a little more shallow and conceited. They might live a lifestyle of caring a little bit too much about appearance and showing off that appearance.

I don’t believe education level has anything to do with it, since girls in high school to soccer moms to celebrities all love Juicy Couture.

The key message in the advertisement is to be pretty, smell good and have fun doing it. It’s more of an artistic ad and it’s on thicker matte paper and is two pages long, which lets you know that Juicy Couture can afford to run more expensive ads.

It’s intended for a less involved audience because there aren’t many words or instructions.

It’s an eye-catching and unique ad. There are no celebrity or expert source in the ad, just pretty models showing you that by wearing Juicy Couture fragrance you can “SPOIL YOURSELF” and “SHOW OFF” too.